Overview
Sales Reports provide comprehensive analytics on your store’s performance. Track revenue, monitor sales trends, identify top-selling products, and make data-driven decisions to grow your digital product business.
Prerequisites
- WordPress Download Manager installed
- Premium Packages add-on activated
- Completed sales to analyze
Accessing Reports
- Go to Downloads > Statistics
- Click Sales tab
- View reports dashboard
Reports Dashboard
Overview Section
┌─────────────────────────────────────────────────────────────────────────────┐ │ Sales Overview [This Month ▼] │ ├─────────────────────────────────────────────────────────────────────────────┤ │ │ │ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │ │ │ $12,456 │ │ 156 │ │ $79.85 │ │ 23% │ │ │ │ Revenue │ │ Orders │ │ Avg Order │ │ Growth │ │ │ │ +15.2% │ │ +8.3% │ │ +6.1% │ │ vs last mo │ │ │ └──────────────┘ └──────────────┘ └──────────────┘ └──────────────┘ │ │ │ │ [Revenue Chart - Last 30 Days] │ │ ████████████████████████████████████████████████████████████████ │ │ │ ╭──╮ ╭──────╮ │ │ │ ╭───╯ ╰╮ ╭╯ ╰────────╮ │ │ │ ╭╯ ╰──╯ ╰─────── │ │ │──╯ │ │ └────────────────────────────────────────────────────────────── │ │ Jan 1 Jan 7 Jan 14 Jan 21 Jan 28 │ │ │ └─────────────────────────────────────────────────────────────────────────────┘
Key Metrics
| Metric | Description |
|---|---|
| Revenue | Total sales amount |
| Orders | Number of orders |
| Avg Order | Average order value |
| Growth | Change vs previous period |
Time Period Selection
Preset Periods
Time Period: [This Month ▼] ├─ Today ├─ Yesterday ├─ Last 7 Days ├─ This Week ├─ Last 30 Days ├─ This Month ├─ Last Month ├─ This Quarter ├─ Last Quarter ├─ This Year ├─ Last Year └─ Custom Range
Custom Date Range
┌─────────────────────────────────────────┐ │ Custom Date Range │ ├─────────────────────────────────────────┤ │ From: [2026-01-01] To: [2026-01-31] │ │ [Apply] │ └─────────────────────────────────────────┘
Revenue Reports
Revenue by Day
┌─────────────────────────────────────────────────────────────┐ │ Daily Revenue - January 2026 │ ├─────────────────────────────────────────────────────────────┤ │ Date │ Orders │ Revenue │ Avg Order │ vs Prev Day │ ├─────────────────────────────────────────────────────────────┤ │ Jan 24, 2026 │ 12 │ $956.88 │ $79.74 │ +23.5% │ │ Jan 23, 2026 │ 8 │ $775.12 │ $96.89 │ -5.2% │ │ Jan 22, 2026 │ 9 │ $817.91 │ $90.88 │ +12.1% │ │ Jan 21, 2026 │ 7 │ $729.65 │ $104.24 │ +8.7% │ │ ... │ ... │ ... │ ... │ ... │ └─────────────────────────────────────────────────────────────┘
Revenue by Week
Week of │ Orders │ Revenue │ Growth ─────────────┼────────┼───────────┼──────── Jan 20-26 │ 45 │ $3,567.89 │ +18.2% Jan 13-19 │ 38 │ $3,017.45 │ +5.6% Jan 6-12 │ 36 │ $2,857.23 │ -2.1% Jan 1-5 │ 28 │ $2,456.78 │ N/A
Revenue by Month
Month │ Orders │ Revenue │ Growth ─────────────┼────────┼────────────┼──────── January 2026 │ 156 │ $12,456.78 │ +15.2% December 2025│ 142 │ $10,812.34 │ +22.5% November 2025│ 116 │ $8,825.67 │ +8.3%
Product Reports
Top Selling Products
┌─────────────────────────────────────────────────────────────────────────────┐ │ Top Products - This Month │ ├─────────────────────────────────────────────────────────────────────────────┤ │ Rank │ Product │ Units │ Revenue │ % of Total │ Trend │ ├─────────────────────────────────────────────────────────────────────────────┤ │ 1 │ Software Pro │ 45 │ $4,455 │ 35.7% │ ↑ +23% │ │ 2 │ Template Pack │ 38 │ $1,862 │ 14.9% │ ↑ +15% │ │ 3 │ Icon Set │ 32 │ $958 │ 7.7% │ → 0% │ │ 4 │ Audio Pack │ 28 │ $839 │ 6.7% │ ↓ -8% │ │ 5 │ Design Bundle │ 25 │ $1,748 │ 14.0% │ ↑ +45% │ └─────────────────────────────────────────────────────────────────────────────┘
Product Performance
Individual product analysis:
┌─────────────────────────────────────────┐ │ Software Pro - Performance │ ├─────────────────────────────────────────┤ │ Total Sales: $45,670 │ │ Total Units: 512 │ │ Average Price: $89.20 │ │ Refund Rate: 2.3% │ │ │ │ Best Month: December 2025 │ │ Best Day: Tuesdays │ │ Best License: Business (52%) │ └─────────────────────────────────────────┘
Sales by Category
Category │ Products │ Revenue │ % Total ─────────────┼──────────┼───────────┼──────── Software │ 12 │ $6,789 │ 54.5% Templates │ 8 │ $2,345 │ 18.8% Documents │ 15 │ $1,987 │ 15.9% Media │ 5 │ $1,335 │ 10.7%
Order Reports
Orders by Status
┌─────────────────────────────────────────┐ │ Order Status Distribution │ ├─────────────────────────────────────────┤ │ Completed ████████████████████ 89% │ │ Pending ███ 5% │ │ Refunded ██ 4% │ │ Cancelled █ 2% │ └─────────────────────────────────────────┘
Orders by Payment Method
Payment Method │ Orders │ Revenue │ % Total ───────────────┼────────┼───────────┼──────── Stripe │ 98 │ $8,234 │ 66.1% PayPal │ 45 │ $3,456 │ 27.7% Bank Transfer │ 8 │ $567 │ 4.5% Other │ 5 │ $199 │ 1.6%
Order Value Distribution
Order Value │ Orders │ % Total ──────────────┼────────┼──────── $0-$25 │ 23 │ 14.7% $26-$50 │ 45 │ 28.8% $51-$100 │ 52 │ 33.3% $101-$200 │ 28 │ 17.9% $200+ │ 8 │ 5.1%
Customer Reports
Customer Acquisition
┌─────────────────────────────────────────┐ │ New vs Returning Customers │ ├─────────────────────────────────────────┤ │ New Customers: 67 (43%) │ │ Returning: 89 (57%) │ │ │ │ Customer Lifetime Value: $156.78 │ │ Repeat Purchase Rate: 34% │ └─────────────────────────────────────────┘
Top Customers
Customer │ Orders │ Total Spent │ Last Order ──────────────┼────────┼─────────────┼──────────── John Smith │ 8 │ $789.92 │ Jan 24 Mary Johnson │ 6 │ $567.45 │ Jan 23 Bob Wilson │ 5 │ $456.78 │ Jan 22
Geographic Distribution
Country │ Orders │ Revenue │ % Total ──────────────┼────────┼───────────┼──────── United States │ 89 │ $7,234 │ 58.1% United Kingdom│ 23 │ $1,856 │ 14.9% Canada │ 18 │ $1,234 │ 9.9% Germany │ 12 │ $987 │ 7.9% Other │ 14 │ $1,145 │ 9.2%
Coupon Reports
Coupon Usage
┌─────────────────────────────────────────────────────────────┐ │ Coupon Performance │ ├─────────────────────────────────────────────────────────────┤ │ Code │ Uses │ Discount Given │ Revenue Gen │ Conv Rate │ ├─────────────────────────────────────────────────────────────┤ │ SAVE20 │ 45 │ $899.55 │ $3,599.55 │ 78% │ │ WELCOME │ 32 │ $478.23 │ $2,987.12 │ 65% │ │ HOLIDAY │ 28 │ $567.89 │ $2,234.56 │ 82% │ └─────────────────────────────────────────────────────────────┘
License Reports
License Sales by Tier
License Tier │ Sold │ Revenue │ % Total ──────────────┼──────┼───────────┼──────── Personal │ 89 │ $2,670 │ 21.4% Business │ 52 │ $5,148 │ 41.3% Developer │ 15 │ $2,985 │ 23.9% Enterprise │ 5 │ $1,653 │ 13.3%
Renewal Rate
┌─────────────────────────────────────────┐ │ License Renewals │ ├─────────────────────────────────────────┤ │ Eligible for Renewal: 145 │ │ Renewed: 112 (77.2%) │ │ Lapsed: 33 (22.8%) │ │ │ │ Renewal Revenue: $8,456 │ │ At Risk (30 days): 23 licenses │ └─────────────────────────────────────────┘
Exporting Reports
Export Options
┌─────────────────────────────────────────┐ │ Export Report │ ├─────────────────────────────────────────┤ │ Report Type: [Sales Summary ▼] │ │ Date Range: [This Month ▼] │ │ Format: [CSV ▼] │ │ │ │ Include: │ │ ☑ Revenue data │ │ ☑ Order details │ │ ☑ Product breakdown │ │ ☐ Customer information │ │ │ │ [Export] │ └─────────────────────────────────────────┘
Export Formats
| Format | Use Case |
|---|---|
| CSV | Spreadsheet analysis |
| Excel | Detailed reports |
| Presentations | |
| JSON | API/integrations |
Scheduled Reports
Email Reports
┌─────────────────────────────────────────┐ │ Scheduled Reports │ ├─────────────────────────────────────────┤ │ ☑ Enable scheduled reports │ │ │ │ Frequency: [Weekly ▼] │ │ Day: [Monday ▼] │ │ Time: [9:00 AM ▼] │ │ │ │ Recipients: │ │ ☑ Administrator │ │ [sales@company.com, cfo@company.com] │ │ │ │ Include: │ │ ☑ Revenue summary │ │ ☑ Top products │ │ ☑ Order statistics │ │ ☐ Customer details │ │ │ │ [Save Schedule] │ └─────────────────────────────────────────┘
Dashboard Widgets
Adding to WordPress Dashboard
- Go to Dashboard
- Click Screen Options
- Enable WPDM sales widgets
Available Widgets
| Widget | Shows |
|---|---|
| Sales Overview | Revenue, orders, growth |
| Sales Chart | Visual trend |
| Top Products | Best sellers |
| Recent Orders | Latest orders |
Comparison Reports
Period Comparison
┌─────────────────────────────────────────────────────────────┐ │ January 2026 vs December 2025 │ ├─────────────────────────────────────────────────────────────┤ │ Metric │ Jan 2026 │ Dec 2025 │ Change │ ├─────────────────────────────────────────────────────────────┤ │ Revenue │ $12,456 │ $10,812 │ +$1,644 (+15.2%) │ │ Orders │ 156 │ 142 │ +14 (+9.9%) │ │ Avg Order │ $79.85 │ $76.14 │ +$3.71 (+4.9%) │ │ New Customers │ 67 │ 58 │ +9 (+15.5%) │ │ Refunds │ $234 │ $456 │ -$222 (-48.7%) │ └─────────────────────────────────────────────────────────────┘
Year-over-Year
2026 vs 2025 (January): ───────────────────────────── Revenue: $12,456 vs $8,234 (+51.2%) Orders: 156 vs 98 (+59.2%) Customers: 134 vs 89 (+50.6%)
Troubleshooting
Reports Show Zero
Causes:
- No completed orders in period
- Wrong date range selected
- Data sync issue
Solutions:
- Check date range
- Verify orders exist
- Refresh report cache
Numbers Don’t Match
Causes:
- Different date ranges
- Tax included/excluded
- Currency conversion
Solutions:
- Verify same date range
- Check tax settings
- Review currency settings
Export Not Working
Causes:
- Large data set
- Server timeout
- Permission issue
Solutions:
- Export smaller date range
- Increase PHP timeout
- Check file permissions
Related Documentation
Last updated: January 2026
Applies to: WordPress Download Manager 7.x + Premium Packages