Overview
Configure your digital products with flexible pricing options, license variations, sale prices, and access controls. Premium Packages supports simple fixed-price products, variable pricing with license tiers, subscription models, and bundle configurations.
Prerequisites
- WordPress Download Manager installed
- Premium Packages add-on activated
- Basic store setup completed
Accessing Product Settings
- Edit any package
- Find the Pricing panel
- Enable pricing to see all options
Basic Pricing
Simple Fixed Price
For products with one price:
┌─────────────────────────────────────────┐ │ Pricing │ ├─────────────────────────────────────────┤ │ ☑ Enable pricing for this package │ │ │ │ Base Price: [$] [49.99 ] │ │ │ └─────────────────────────────────────────┘
The product displays as:
Software Pro $49.99 [Add to Cart]
Sale Pricing
Add a temporary discount:
┌─────────────────────────────────────────┐ │ Sale Price │ ├─────────────────────────────────────────┤ │ Sale Price: [$] [39.99 ] │ │ Sale Starts: [2026-01-15 ] │ │ Sale Ends: [2026-02-28 ] │ └─────────────────────────────────────────┘
Display shows:
Software Pro $39.99 $49.99 (20% off) Sale ends in 5 days [Add to Cart]
Price Display Options
| Setting | Result |
|---|---|
| Base only | $49.99 |
| With sale | ~~$49.99~~ $39.99 |
| Free | Free / $0.00 |
| From price | From $29.99 (with variations) |
License Variations
Overview
Offer multiple license tiers with different pricing and features.
Creating License Variations
- Edit package
- Find License/Pricing section
- Click + Add License Variation
┌─────────────────────────────────────────────────────────────┐ │ License Variations │ ├─────────────────────────────────────────────────────────────┤ │ │ │ ┌─────────────────────────────────────────────────────────┐ │ │ │ Personal License [Edit] │ │ │ │ $29.99 | 1 site | 1 year support │ │ │ └─────────────────────────────────────────────────────────┘ │ │ │ │ ┌─────────────────────────────────────────────────────────┐ │ │ │ Business License [Edit] │ │ │ │ $99.99 | 5 sites | 1 year support │ │ │ └─────────────────────────────────────────────────────────┘ │ │ │ │ ┌─────────────────────────────────────────────────────────┐ │ │ │ Developer License [Edit] │ │ │ │ $199.99 | Unlimited | Lifetime support │ │ │ └─────────────────────────────────────────────────────────┘ │ │ │ │ [+ Add License Variation] │ └─────────────────────────────────────────────────────────────┘
License Variation Settings
For each variation:
┌─────────────────────────────────────────────────────────────┐ │ License Variation Settings │ ├─────────────────────────────────────────────────────────────┤ │ Name: [Business License ] │ │ Price: [$] [99.99 ] │ │ Sites: [5 ] │ │ Support Period: [1 year ▼] │ │ Update Period: [1 year ▼] │ │ Description: [Perfect for small businesses ] │ │ │ │ ☐ Generate unique license key │ │ ☐ Enable auto-renewal │ │ ☐ Featured (highlight this option) │ │ │ │ [Save] [Delete] │ └─────────────────────────────────────────────────────────────┘
Variation Fields
| Field | Description |
|---|---|
| Name | Display name (Personal, Business, etc.) |
| Price | License price |
| Sites | Number of sites/activations allowed |
| Support Period | How long support is included |
| Update Period | How long updates are included |
| Description | Feature list or description |
Support/Update Periods
| Option | Duration |
|---|---|
| 1 Month | 30 days |
| 3 Months | 90 days |
| 6 Months | 180 days |
| 1 Year | 365 days |
| 2 Years | 730 days |
| Lifetime | Never expires |
Role-Based Discounts
Overview
Offer automatic discounts based on user role.
Configuration
┌─────────────────────────────────────────────────────────────┐ │ Role Discounts │ ├─────────────────────────────────────────────────────────────┤ │ Subscriber: [0 ] % discount │ │ Premium Member: [15 ] % discount │ │ VIP Member: [25 ] % discount │ │ Reseller: [40 ] % discount │ └─────────────────────────────────────────────────────────────┘
How It Works
Product: Software Pro - $99.99 Guest/Subscriber sees: $99.99 Premium Member sees: $84.99 (15% off) VIP Member sees: $74.99 (25% off) Reseller sees: $59.99 (40% off)
Display Options
☐ Show original price with discount ☑ Show "You save X%" message ☐ Hide discount (show final price only)
Quantity Options
Enable Quantity Selection
┌─────────────────────────────────────────┐ │ Quantity Settings │ ├─────────────────────────────────────────┤ │ ☑ Allow quantity selection │ │ Minimum: [1 ] │ │ Maximum: [100] │ │ Step: [1 ] │ └─────────────────────────────────────────┘
Quantity Discounts
┌─────────────────────────────────────────┐ │ Quantity Discounts │ ├─────────────────────────────────────────┤ │ 2-4 items: [5 ] % discount │ │ 5-9 items: [10 ] % discount │ │ 10+ items: [15 ] % discount │ └─────────────────────────────────────────┘
Purchase Restrictions
Limit Purchases
┌─────────────────────────────────────────┐ │ Purchase Limits │ ├─────────────────────────────────────────┤ │ ☐ Limit total purchases │ │ Max purchases: [100] │ │ │ │ ☐ Limit per customer │ │ Max per customer: [1] │ │ │ │ ☐ Require login to purchase │ └─────────────────────────────────────────┘
Role-Based Purchasing
Who can purchase: ☑ Administrator ☑ Editor ☑ Author ☑ Subscriber ☑ Guest (not logged in)
Access After Purchase
Download Access
┌─────────────────────────────────────────┐ │ Post-Purchase Access │ ├─────────────────────────────────────────┤ │ Access Duration: │ │ ○ Unlimited (forever) │ │ ○ Limited: [365] days │ │ │ │ Download Limit: │ │ ○ Unlimited downloads │ │ ○ Limited: [10] downloads │ └─────────────────────────────────────────┘
File Access by License
Different files for different license tiers:
┌─────────────────────────────────────────┐ │ Files by License │ ├─────────────────────────────────────────┤ │ Personal License: │ │ ☑ software-personal.zip │ │ │ │ Business License: │ │ ☑ software-personal.zip │ │ ☑ software-business-addons.zip │ │ │ │ Developer License: │ │ ☑ software-personal.zip │ │ ☑ software-business-addons.zip │ │ ☑ source-code.zip │ └─────────────────────────────────────────┘
Bundle Products
Creating a Bundle
- Create a new package
- Enable pricing
- In Bundle Options:
┌─────────────────────────────────────────────────────────────┐ │ Bundle Configuration │ ├─────────────────────────────────────────────────────────────┤ │ ☑ This is a bundle/collection │ │ │ │ Included Products: │ │ ☑ Software Pro ($49.99) │ │ ☑ Template Pack ($29.99) │ │ ☑ Icon Set ($19.99) │ │ │ │ Total Value: $99.97 │ │ Bundle Price: $69.99 │ │ Customer Saves: $29.98 (30%) │ └─────────────────────────────────────────────────────────────┘
Bundle Display
Complete Design Bundle ────────────────────── Includes: • Software Pro ($49.99) • Template Pack ($29.99) • Icon Set ($19.99) Total Value: $99.97 Bundle Price: $69.99 You Save: $29.98 (30% off) [Add Bundle to Cart]
Subscription/Recurring
Overview
Set up recurring payments for subscription products.
Configuration
┌─────────────────────────────────────────────────────────────┐ │ Subscription Settings │ ├─────────────────────────────────────────────────────────────┤ │ ☑ Enable subscription/recurring billing │ │ │ │ Billing Cycle: [Monthly ▼] │ │ Price per Cycle: [$] [9.99 ] │ │ │ │ Trial Period: │ │ ☐ Offer free trial │ │ Trial Length: [14] days │ │ │ │ Setup Fee: │ │ ☐ Charge setup fee │ │ Fee Amount: [$] [0.00] │ └─────────────────────────────────────────────────────────────┘
Billing Cycles
| Cycle | Description |
|---|---|
| Weekly | Every 7 days |
| Monthly | Every month |
| Quarterly | Every 3 months |
| Yearly | Every year |
Subscription Display
Software Pro Subscription $9.99/month ☑ 14-day free trial included Cancel anytime [Start Free Trial]
Product Display
Frontend Appearance
With license variations:
┌─────────────────────────────────────────────────────────────┐ │ Software Pro │ │ ★★★★★ (47 reviews) │ ├─────────────────────────────────────────────────────────────┤ │ │ │ Choose your license: │ │ │ │ ┌───────────────┐ ┌───────────────┐ ┌───────────────┐ │ │ │ Personal │ │ Business │ │ Developer │ │ │ │ $29.99 │ │ $99.99 │ │ $199.99 │ │ │ │ │ │ │ │ │ │ │ │ 1 Site │ │ 5 Sites │ │ Unlimited │ │ │ │ 1 Year │ │ 1 Year │ │ Lifetime │ │ │ │ │ │ ★ Popular │ │ │ │ │ │ [Select] │ │ [Select] │ │ [Select] │ │ │ └───────────────┘ └───────────────┘ └───────────────┘ │ │ │ │ [Add to Cart] │ │ │ └─────────────────────────────────────────────────────────────┘
Template Tags for Products
| Tag | Output |
|---|---|
[price] |
Current price |
[regular_price] |
Original price |
[sale_price] |
Sale price |
[add_to_cart] |
Add to cart button |
[buy_now] |
Direct checkout button |
[license_options] |
License selector |
Pricing Strategies
Premium/Value Pricing
Personal: $29 (anchor) Business: $99 (value - most popular) Enterprise: $299 (premium)
Competitive Pricing
Research competitors, price similarly or slightly below.
Penetration Pricing
Start low to gain market share:
Launch Price: $19 (limited time) Regular Price: $49
Bundle Strategy
Individual products: $150 total Bundle price: $99 (34% savings)
Common Configurations
Software Product
Base Price: $49.99 Licenses: - Personal: $49.99 (1 site, 1 year) - Business: $149.99 (5 sites, 1 year) - Developer: $299.99 (unlimited, lifetime) License Keys: Enabled Auto-Updates: By license period
Digital Download (One-time)
Base Price: $19.99 No variations Unlimited downloads Immediate access No expiration
Subscription Service
Monthly: $9.99/month Annual: $99.99/year (save 17%) 14-day free trial Cancel anytime
Template/Theme
Standard: $29 (1 site) Extended: $79 (unlimited sites + resale rights) Support: 6 months Updates: Lifetime
Troubleshooting
Price Not Displaying
Causes:
- Pricing not enabled
- Price field empty
- Template not showing price tag
Solutions:
- Enable pricing checkbox
- Enter base price
- Use template with
[price]tag
License Options Not Showing
Cause: No variations created
Solution:
- Add at least one license variation
- Save package
- Verify frontend display
Sale Price Not Working
Causes:
- Sale dates not set
- Sale ended
- Sale price higher than base
Solutions:
- Set sale start/end dates
- Check current date
- Ensure sale price < base price
Related Documentation
Last updated: January 2026
Applies to: WordPress Download Manager 7.x + Premium Packages