Activity Reports Settings

Updated Jan 26, 2026 Settings Reference

Configure automated email reports for download activity, sales, and user engagement. Access these settings from Downloads > Settings > Activity Reports.

Overview

Activity Reports automatically send email summaries of your download statistics, helping you stay informed about:

Download trends

Popular packages

User activity

Sales performance (Premium)

Geographic distribution

Report Configuration

Report Frequency

Frequency	Description	Best For
Daily	Sent every day at specified time	High-traffic sites
Weekly	Sent every Monday	Most sites
Monthly	Sent on the 1st of each month	Low-traffic sites
Custom	Specify exact days	Custom schedules

Report Timing

Setting	Description	Default
Send Time	Hour of day (server time)	08:00
Time Zone	Time zone for scheduling	WordPress default
Skip Empty	Don’t send if no activity	Enabled

Report Content

Download Statistics

Metric	Description
Total Downloads	Downloads in reporting period
Unique Downloads	Unique file downloads
Unique Users	Distinct users who downloaded
Top Packages	Most downloaded packages
Download Trend	Comparison to previous period

Package Performance

Metric	Description
Views	Package page views
Downloads	Total downloads
Conversion Rate	Views to downloads ratio
Avg. Per Day	Daily download average

User Activity

Metric	Description
New Users	Newly registered users
Active Users	Users who downloaded
Returning Users	Repeat downloaders
Top Downloaders	Most active users

Geographic Data

Metric	Description
Top Countries	Downloads by country
Top Cities	Downloads by city
Regional Trends	Location-based patterns

Report Recipients

Email Recipients

Field	Description
Primary Email	Main recipient (usually admin)
CC Recipients	Additional recipients
BCC Recipients	Hidden recipients
Role-based	Send to all users with specific role

Recipient Settings

Setting	Description	Default
Include Admin	Always send to admin	Enabled
Include Authors	Send to package authors	Disabled
Package Owners	Send package-specific reports	Disabled

Report Formatting

Email Template

Element	Description
Subject Line	Email subject template
Header	Report header content
Footer	Report footer content
Branding	Logo and colors

Subject Line Variables

Variable	Description	Example
`{site_name}`	Your site name	My Downloads
`{period}`	Report period	Weekly
`{date_range}`	Date range	Jan 1-7
`{total_downloads}`	Download count	150

Example: "{site_name} {period} Report: {total_downloads} downloads"

Data Formatting

Setting	Description	Default
Number Format	Thousand separator	1,000
Date Format	Date display format	WordPress default
Chart Style	Visual chart type	Bar chart
Table Style	Data table styling	Striped

Premium Package Reports

Additional metrics for e-commerce users:

Sales Metrics

Metric	Description
Total Revenue	Sales in period
Order Count	Number of orders
Average Order Value	Revenue / Orders
Refunds	Refunded amount

Top Products

Metric	Description
Best Sellers	By units sold
Top Revenue	By revenue generated
Trending	Fastest growing

Report Delivery

Email Settings

Setting	Description
From Name	Sender name
From Email	Sender email address
Reply-To	Reply-to address
Format	HTML or Plain text

Delivery Options

Option	Description
Immediate	Send at scheduled time
Queued	Add to email queue
Retry Failed	Retry failed deliveries
Max Retries	Number of retry attempts

Testing

Send Test Report

Go to Activity Reports Settings

Click “Send Test Report”

Check your email for the test

Verify formatting and content

Preview Report

Preview the report before sending:

Click “Preview Report”

Review in browser

Make adjustments if needed

Troubleshooting

Common Issues

“Report Not Sending”

Check cron is running

Verify email settings

Check server mail configuration

“Empty Reports”

Verify tracking is enabled

Check date range settings

Confirm data exists

“Wrong Statistics”

Clear statistics cache

Verify time zone settings

Check report period

Debug Settings

Setting	Description
Log Emails	Log all sent reports
Test Mode	Send all to admin only
Verbose Logging	Detailed debug info

Cron Schedule

Reports are sent via WordPress cron:

// Hook: wpdm_activity_report
// Schedule: Based on frequency setting

To manually trigger:

wp cron event run wpdm_activity_report