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Post-Sale Emails You Should Send to Your Customers

If you are running an online business, you may probably realize that customer satisfaction is the main asset of your business that drives your sales to your desired goal. Post-sale emails are the key to customer satisfaction. Send post-sale emails to your customers to not only improve your customer experience but also to raise the lifetime value of your customers.

Well, in this article, we will describe what type of post-sale email you should send to your customers.

What Are Post-sale Emails?

Post-sale emails are exactly what they sound like. It means emails are sent to the customers when they make a purchase. The goal to send post-sale emails to your customers is to engage them with your business.

As we know, getting new customers is quite expensive and time-consuming rather than keeping old clients. Taking this into mind, a post-sale email is one of the most effective and proven ways that turns your new clients into returning clients.

Why You Should Send The Post-Sale Emails To Your Buyers?

Now, let’s know what are the main reasons to send post-sale emails to your customers.

Increase The Lifetime Value Of Your Customers

As you send the post-sale email to your buyers after finishing a purchase, it gives a good image of your company. Also, the new buyers make feel special with this type of email and feel more interested to buy from here again and again.

Increase Site Traffic And Sales

One of the major reasons for applying this technique is to drive your traffic into sales. In this way, your customer will repeatedly buy from your site which not only raises your sales but also makes your site a brand in your industry. 

Improve User Experience

By giving your customer a thank you email after their purchase, customers are more willing to engage with your business which further improves your user experience.

Receives Customer Feedback

It also offers your business to get feedback from your clients about your products or business so that you can improve your products.

4 Effective Post-Sale Emails That Improve Your User Experience

1. Thank You / Receipt Emails

A Positive message such as Thank you or receipt email can persuade your buyers after their purchase. It means that you value their support, instead of just submitting the normal confirmation or transactional email address after buying.

In this email after giving a thank you message, you can include the full transaction details such as order number, shipping address, payment method, price of the products, etc.

Some businesses use automated Thank you emails. If you want to build a good relationship with your buyers, we suggest you send more gratitude messages.

We will give you some tips to write an effective thank you mail, 

• Always add the buyer’s name to your email
• Use a clean and fresh format of the email template that suits your branding
• Give all transaction details in this email
• Attach a thank you Gif or a short video to the new customers

With this type of post-purchase email, you can also recommend some related products so that you can attach them to your customers.

2. Information Emails

There are lots of customers who need help or direction on how they use the product or service after being purchased. Taking these things into mind, it is always useful for customers if they get some information related to the product.

For example, if your business is selling a WordPress plugin, then you can give some related content such as how to install it, a maintenance checklist to run the plugin, tips, and tricks on how you can manage the plugin, etc to your customers. Definitely, this type of information through a post-purchase email will help your buyers.

In the information email, we will suggest you not to be too long instead you can add some blog post links or tutorials on how to use or on this email.

3. Review Request Email

Review Request Email is another effective way to improve customer engagement and also raise your brand’s reputation. When you need feedback for your website you can send a review request email to your customers. In this way, you can also know a detailed overview of your business as to what you need to be improved.

To gain the review, you have to keep in mind the followings tips,

• Include a discount, offer, or any other incentive to receive a loyal review.
• Provide an easy rating system so that your customer quickly reviews your product.
• Give them some time to review and rating about your service.
• You can also give the option to refer a friend and get a discount on the next purchase.

4. Related Product Promotional Email

For any type of online business, you have to understand your customer behavior, customer needs and preference. Once you can determine it through your customer’s purchase history, you can recommend some other products related to their previous purchase. Through this type of email, you can raise your brand relevance as well as your business revenue.

However, you have to keep in mind that too much promotional mail sometimes makes your customer irritated. As a result, they will unsubscribe you from their list.

Wrapping Up

Your post-sale email is a part of your marketing plan. So you have to determine first which requirements you need to meet for each post-purchase email sequence. The right type of post-sale email obviously varies from business to business.

Hopefully, this article will help you to understand the benefits of post-sale email on your website and also some common post-sale email examples that you can implement in your business.

If you want to track your e-commerce business performance then you can check our 10 important Ecommerce Metrics which play a key role in your business strategy, result, and revenue. Also,  you can check our complete e-commerce solution to track, control or manage your files easily.

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