Top 5 Lead Generation Tools To Boost Your Conversions

Generating quality leads is the biggest marketing challenge for every eCommerce website. With the rising competition, it’s getting even harder to generate and nurture them. It can also be time-consuming. To make things easy, lead generation requires the right tools. Those tools are the best for those eager to implement robust lead generation tactics and get quality leads with less effort.

So, in this article, we will recommend the top 5 lead generation tools. But before we move on to the recommendations, let us explain what lead generation tools are.

What are Lead Generation Tools?

Lead generation is the process of attracting and engaging new audiences to the point where they willingly give you their information. And that’s exactly what a lead generation tool does. A lead generation tool helps you collect information from your leads, who are interested in your company’s product or service.

Lead generation tools increase your conversions and, ultimately, your revenue by bringing more leads. They are used to create landing pages and pop-ups with incentives to make a purchase and target your customers at the top of the funnel. And as prospects move down the funnel, some eventually convert and generate revenue for your business.

How to Choose Lead Generation Tools?

Here are some key features that you should look for while selecting the lead generation tool for your business:

An easy-to-use interface:

Lead Generation tools are usually used by marketers, not by web developers. So a well-developed lead generation tool should always be designed for marketers, not web developers. Go for a lead generation tool that doesn’t require any coding skills so that it can be used by anyone on your team. If a tool has a drag-and-drop editor, that’s usually a sign that it’s easy to use.


If you are into business you need to use multiple business apps. Remember to check if your lead generation tool integrates seamlessly with other tools your team is using. These integrations reduce manual labor and let you share data between your lead generation system and your CRM, email apps, and other business-related platforms.


Running campaigns is not enough; you need to analyze data to know how well your lead-generation campaigns are working. Having accurate data will help you identify what you’re doing right and wrong so that you make data-driven decisions for improvement. The lead generation tool you’re investing in should have advanced analytics and reporting features that provide you with accurate information about your prospects.

Top 5 Lead Generation Tools:

As now we know what are the attributes of good lead generation tools, it’s time to rank the top 5 lead generation tools. We ranked the list according to the above-mentioned feature. Let’s check:


OptinMagic is one of the latest launched cloud-based lead generation tool that will grow your email list, generate leads, and increase revenue. It is the complete package of what a marketer desire from a lead generation tool. Its drag-and-drop feature gives you most easy way to build your own landing page. Also, it comes with a huge range of pre-built ready-to-use mobile responsive templates that can be customizable easily with live previews. Those customizable options include headlines, messages, images, style, layout, colors, and etc.

Using OptinMagic you can range of opt-in forms and pop-ups including floating bars, lightbox popups, sidebar forms, and slide-ins. This tool also makes it simple to adjust and test forms right away. A/B split testing opt-in forms has never been faster and easier.  Moreover, OptinMagic is integrated with services like MailChimp, Active Campaign and Zapier to make your email marketing platform’s job easy.


  • Free plan available
  • Premium – 19$/month
  • Premium Plus – 39$/month
  • Enterprise – 139$/month



OptinMonster is one of the most popular tools for generating leads. No matter what kind of website you run and what kind of leads you want OptinMonster is going to work for your business.

The great thing about OptinMonster is that it comes with a drag-and-drop builder so that you can quickly build different types of opt-in forms. This tool offers over 100 templates to choose from. You can design and customize those forms without coding. You can also personalize your messages with behavior automation, and A/B test your ideas.

OptinMonster provides various campaign trigger features like scroll trigger, inactivity sensor, time display control, etc. It’s also possible to target campaigns by location, activity or inactivity, and device type. Moreover, it provides various campaign types for creating displays to attract maximum traffic, like lightbox popups, slide-in scroll bar, floating bar, countdown timer, etc.

Last but not the least, OptinMonster integrates with most major email marketing and CRM platforms, like HubSpot, MailChimp and Zapier.


  • No free version or trial
  • Basic- $9 per month
  • Plus- $19 per month
  • Pro- $29 per month
  • Growth- $49 per month

Hello Bar:

Hello Bar lead generation tool

Hello Bar is another tool to grabs users’ attention and converts targeted leads. It not only generates leads, but also grow email list, builds your social media following, promotes offers, drives phone calls, and reduces cart abandonment to enhance your business revenue.

This tool doesn’t just offer pop-ups, it’s a flexible marketing tool that lets you design messages for your website visitors. Not only that, Hello Bar ensures most comprehensive messages are being sent by providing A/B testing services with the correct timing of messages to be delivered to visitors. Moreover, it gives you access to full-page takeovers, slide-ins, and more.

Hello Bar is also integrated with powerful CRM platforms like Campaign Monitor, MailChimp, AWeber, etc.


  • Free plan available
  • Growth – $289/year or $29/month.
  • Enterprise – $999/year or $99/month.



LeadPages is an all-inclusive lead generation tool that helps to set up both your landing pages and your lead generation campaigns. It enables you to obtain and manage qualified leads for your business. With LeadPages, you can create custom landing pages with a very well-designed drag-and-drop builder. There are 130+ free templates, you can choose from and change the colors, and add your logo for your specific audiences. Not only that, you can quickly spin up a new split test to see which versions of your landing pages perform the best.

This tool also offers advanced optimization features such as analytics, pop-ups, checks out forms, alert bars, etc. Moreover, using this tool you can easily connect to your favorite email marketing service, webinar software, CRM, payment gateway, and more. The newest version of Leadpages even enables you to build a fully-fledged website.


  • 14-day free trial available
  • Standard – $49/month ($37/month paid annually)
  • Pro – $99/month ($74/month paid annually)
  • Advanced – $399/month ($299/month paid annually)



Unbounce is one powerful tool that not only offers a variety of features to generate more leads but also lets you create different elements on your site to turn more of your site visitors into clients. Though this is a tool used to create custom landing pages, it comes with more amazing features. It offers many pre-built mobile responsive templates where you can dynamically change the text on a page just by altering the URL without writing a line of code. You can just use the drag-and-drop feature and customize any templates within a few clicks. Not only that, A/B testing is also available with Unbounce. Moreover, it uses artificial intelligence to deliver the most relevant data insights that will help you create landing pages that drive the highest conversions.

This tool also allows you to convert more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time. It’s also integrated with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.


  • 14-day free trial
  • Launch Plan – $81/month
  • Optimize Plan – $122/month
  • Accelerate Plan – $203/month (billed annually)


That’s it! Here are our top 5 lead generation tools that can take your business to next level.  

Lead generation tool is a must for any business. If you choose the right one, it can do more than just gather data and bring customers. Decide the one that fits your business size, your budget, your needs, and the marketing channels you’re using.

We hope all of these above-mentioned lead generation tools will help you to boost your marketing efforts. If you are still not sure which tool is going to work best to generate leads, test the free versions and decide which one is best for your company.

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