Grow Your Email List In WordPress With WPDM (WordPress Download Manager)

Generating the perfect email list for any niche is hard. It needs to run with many filters of the funnel to make a perfect buyer’s email list. However, some approaches make the process easier. In this article, we will discuss a proven approach to growing your email list in WordPress and introduce you to the required tools to implement this on your site. But before that, let’s see why growing an email list is important for your WordPress site.

What is an Email List?

An email list is a list of email addresses and other data, such as name, gender, and location, you collect from your website visitors to send out information, promotions, or other content. It is sometimes called a subscriber list. The more subscribers you have, the more opportunities you have to grow your business. In the following section, we’ll tell you how.

Why Growing an Email List Important?

No matter what size of business you have, email list is one of the most valuable assets for your business. It gives your business lots of benefits at a very low cost. Email list allows you to send messages straight to your customers’ inboxes. So it makes the communication between you and your customer more stronger. Also, it allows you to reach out to more people at once without contacting each person individually.

Email list is one of the best ways to connect with your prospects. Without it, you could miss out on reaching potential leads. As customers have submitted their emails and opted to receive content and updates from you, they are more likely to buy your service or product. The more people subscribe to your list, the more potential customers you have. And when you let them know more about your company, you kick them to make a purchase.

How to Grow Email List in WordPress?

Assume that you are new to email list building and currently you don’t have any list to build a funnel and filter the buyers. So first you have to make a list of emails that you can work with further.

First, you need to make good strategies that will help you generate a good list. Now, you need to know what you can do for users so they will put their email on your site. Some awesome methods are already working for many businesses or individuals. Like,

  • You have to make sure the form you are using is easy for the user to sign up
  • Providing content that users are seeking from your site
  • Raise the value of your product online by syndicating your content or limiting the content download
  • Offering something in return for the email address customers are providing

So, you see there the most appealing for users to give their email to your opt-in is the offering something for free.

Now, how can you easily create and offer something to the user? Here comes the WordPress Download Manager Pro “Email Lock” feature. This feature can be used to make an awesome opt-in page and grow your email list effortlessly.

Before going further you can check out the video to get a clearer picture of the WordPress Download Manager “Email Lock” feature.

First, you need to download and install the Download Manager Pro plugin on your WordPress site. Though both WordPress Download Manager’s free and premium version has the feature, the premium version gives you the ultimate solution to manage an eCommerce site. If you want to purchase the premium version of the plugin, please check the purchases area.

Now you can add a new package to offer free content to the user. Go to “Dashboard -> Downloads -> Add New”. You can see a post page for adding your download files. Give an attractive title design your download page with the editor and put your files in the package with the attached file module.

After attaching the file, you can find the file in the Attached file option. You can edit the name or give a pass instantly from here to the file.

package settings

If you go to the bottom of the package edit page you can find the settings for the package. you can change the settings as you need.

grow email list in WordPress

But we are going to make an email opt-in. So the email lock option needs to be activated.

Email Lock Options

So, when it is enabled, the user can’t download the content before they provide the email address. You can see its action on the frontend single package page.

grow email list in WordPress

Awesome! A perfect email opt-in strategy has been built with a few steps. You can use it in production to capture email from the user and make a great email list. Also, the plugin has a wide range of add-on support for 3rd party email list-building platforms, like MailChimp to directly export the collected emails to their lists.

Lastly, an email list is a great way to scale up your business, ensuring that having a good marketing strategy is also important. Otherwise, your email list will not going to work anyway.

So, what are you waiting for? Get started with WordPress Download Manager and grow your email list.

For more insights about email list-building, marketing, and other topics visit our Blog page. Also, don’t forget to follow our Facebook page and subscribe to our YouTube channel.

Comments [ 10 ]

  • Trevor Andrews

    Hi, I have free version but there is no Enable Email Lock option.

    • Hasibul Amin Hemel

      Hi there,

      You can get all the lock feature with the premium version of the plugin.


  • michal

    Does email lock in wpdm pro have an unsubscribe email version? Or how i can unsubscribe users from this plugin? Does installation Newsletter plugin cas solve this problem?

    • Shafayet

      No unsubscribe option is needed there with email lock option, as it doesn’t send email automatically.
      Yes, Newsletter plugin will give you the unsubscribe option.

  • marc rodriguez

    Hello Hasibul Amin Hemel,

    if we want to add more information to the email lock, like company name, telephone… it’s possible?

    How can i do?


  • Laura Metro

    Hello. The download form to enter the name and email is not showing up on my post. Please help!

    • Shahjada

      You need to enable email lock from Lock Options under the package settings while edit the package, then, you will see the email lock popup at front-end.

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