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7 Common Challenges Of Running A Digital Store And Their Solutions

Running a business is more difficult than launching a business. A digital product store is not an exception. When you are managing an eCommerce store, you may face lots of challenges from business strategy to handling marketing and getting sales. So, it’s better to get to know the common challenges of running a digital store and their solutions to get rid of the obstacles.

Taking this in mind, in this article, we will describe some common obstacles of running a digital product store and how you can deal with them.

 So. let’s get started!

7 Common Challenges Of Running A Digital Product Store And How To Overcome Them

In the below, you are given the seven most common challenges of running a digital store and also their solution to fix those challenges and get your business back on track. These are,

• Challenge 1: Lack of Online Identity Verification
• Challenge 2: Keeping Customer’s Loyalty
• Challenge 3: Shortage of Competitor Analysis
• Challenge 4: Continue To Meet Ever-Changing Customer Needs
• Challenge 5: High Shopping Cart Abandonment
• Challenge 6: Deal With Negative Comments And Reviews
• Challenge 7: Cyber Attackers Have Always Been Around

Challenge 1: Lack of Online Identity Verification

As your online business is unknown to customers, when they visit your website, they can’t trust your website to put their personal information such as their name, email address, and contact details. Sometimes they put the wrong information about them.

Now, how can you identify their identity?

Solution:

By taking some effective ways you can deal with the challenge and overcome it.

In your online store, you can verify their email address and phone number instantly when they put their details for buying a product. After verifying you can give them an order confirmation message through their email and contact number.

If a customer takes your service through cash on delivery then you can set a rule to pay some advance cash before the delivery. Through these steps, you can easily verify the customer’s identification. 

Challenge 2: Keeping Customers’ Loyalty

One of the most challenging things for running a business is to build your customer’s trust and loyalty on your website. It’s really tough to get new customers and maintain them to purchase from your site again and again. It’s not an obstacle for a new product store owner but also for every online business owner to keep their customers loyal.

Now, how can you deal with this challenge?

Solution:

To get your customer’s trust, one effective solution is providing great customer service. When your customers get enough support assistance from your site from time to time, then automatically they will be satisfied with your service as well as trust your store.

 To keep your loyalty, we will give your some tips below,

• Always be clear and transparent with your customers
• Maintain a private messaging system to answer queries.
• Have a live chat system to contact your customers immediately
• Display your business details on your site like your staff details, your store’s address, contact details, etc.
• Create a blog and maintain the blog to earn the customer’s trust.

Challenge 3: Shortage of Competitor Analysis

In the digital world, there are lots of online businesses that give similar services and sell similar products. Now, you can get customers on your platform.

Solution:

Be exceptional. To deal with this problem, first, search for your competitor who gives a similar service and identify which process they apply to get new customers. Also, identify the difference between your service and your competitor’s service and make a business strategy comparing with your competitors.

Now, figure out what offer you can give that your competitor does not provide yet. Moreover, you can expand your offer and discount to get more customers on your site. Or, you can give some membership offer so that your old customers will stay on your service and purchase again.

Challenge 4: Continue To Meet Ever-Changing Customer Needs

In an online business, many customers need many products, and their choice and preference will be different. Sometimes their taste and liking are so dynamic that it is difficult to keep up with their needs and expectations.

Now, how can you overcome the obstacle?

Solution:

To keep up your products according to your customer’s needs, you can make a list of your products according to season or some special day or trends. with this list, you will add those items to your service to fulfill your customer’s needs. 

Challenge 5: High Shopping Cart Abandonment

Another common problem of every online business is facing a high Shopping cart abandonment rate. No eCommerce store can rid of the issue. This rate assists an eCommerce store to detect what is the problem of their site and why they do not purchase after selecting products.

So, how can you decrease the cart abandonment rate?

Solution

There are lots of ways you can take to decrease the rate. You can read our article about “how to decrease cart abandonment on eCommerce sites.”

Challenge 6: Deal With Negative Comments And Reviews

 Negative comments and reviews are common issues that every type of business faces. Almost everyone receives negative reviews about a product or service. 

So how to deal with that?

Solution:

To deal with this, you have to be transparent to your customers. Also, give them immediate support when they need it. Sometimes bad customer support can bring negative thoughts about your service and as a result, you will get a bad review. So, it always provides an exceptional customer support service.

Another method you can apply to deal with that is giving options on surveys. By rating your service or participating in your survey, you can solve the problems of your site and overcome the negative reviews.

To deal with fake reviews or fake comments, you can allow only official buyers who purchase from your site rather than fake ones. With this approach, fake reviewers can review your products.

Challenge 7: Cyber Attackers Have Always Been Around.

In today’s era, attackers have been always roaming around us. So it has a huge chance to hack your confidential data. Or, it has a chance to infect your website through viruses and fully destroy your website.

Now how you can secure your data?

Solution:

The first and foremost duty of every online business is to always back up your data on a regular basis.

Another way to overcome it is by using some security plugins. Next, always update your plugin when they need an update. Then, make a checklist of your site maintenance according to a regular, weekly, yearly, and annual basis.

For example, if you are using a WordPress website as your digital product store, you may follow the checklist to perform your maintenance task regularly.

Conclusion

In the end, becoming successful with your online store and getting your expected sales isn’t easy if you don’t prepare yourself to overcome some common obstacles to running your business. Having an idea of those common challenges of running a digital store and their solution will help you to get your business back on track.

Hopefully, this article will help you to know the common challenges of running a digital product store and its solutions. Moreover, for tracking your e-commerce business performance, you check our 10 important E-commerce Metrics that play a key role in your business strategy, result, and revenue.

You may also ask any questions related to it in the comment or want us to write on some specific topics you have in your mind. To add more, you can check our complete e-commerce solution to track, control, or manage your files easily.

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