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How To Decrease Cart Abandonment On E-commerce Site?

Are you looking for some ways to decrease shopping cart abandonment on your e-commerce store?

For any type of leading or emerging ecommerce business, Shopping cart abandonment is one of the biggest problems to overcome. It’s an important business metric that not only reduces your customer conversion rates but also decreases your revenue.

Through this article, we will give you some proven techniques that helps to decrease Shopping Cart Abandonment on your site,

So let’s begin!

What is Cart Abandonment?

Cart abandonment is a business metric that happens when customers add products to their shopping cart or even start the checkout process, but leave the site before finishing their purchase. It is measured in the percentage of carts abandoned over a period of time. It also impacts the brand trustworthiness of an online business.

How To Decrease Cart Abandonment On E-commerce Site?

Here, we will give you 15 proven ways to decrease the cart abandonment on your e-commerce store and prevent losing out on a number of sales opportunities.

1. Use Remarketing to Target Abandoners
2. Reduce the Page Load Speed and Optimize Your Checkout Process
3. Offer Free Shipping
4. Enable a Guest Checkout Option
5. Accept Multiple Payment Methods
6. Display Security Symbol on Checkout Page
7. Send an Email Immediately After a Customer Abandons
8. Optimize the Call to Action on Checkout Pages
9. Use Product Images in Your Shopping Cart 
10. Be Clear About Delivery Charge
11. Give the Option To Save The Cart For Later
12. Offer A Money-back Guarantee
13. Use a Clear Progress Indicator To Checkout Pages
14. Identify Leaks In Your Conversion Funnels
15. Use Live Chat or Phone Support Options on the Checkout Page

1. Use Remarketing to Target Abandoners

As we all know Remarketing is a vital method for any type of online business in order to increase your conversions. It is a cost-effective form of advertising that views personalized advertisements to your clients who have previously visited your site.

To decrease cart abandonment you can use this method to target cart abandoners on social networks and other websites. For an e-commerce store, Facebook remarketing is an accurate social network platform for targeting your shopping cart abandoners. With it, you can create an ad campaign for those abandoners who visited your site but did not purchase your products or did not your checkout process and remarket your products to complete the purchase. 

2. Reduce the Page Load Speed and Optimize Your Checkout Process

Sometimes some customers experience a complex design of your checkout process. Not only this, with the complex design it also increases your page load speed. Having much time to wait for the transaction makes your customers leave your site without the transaction. So, you must pay attention to your site speed and speed up the checkout process that will assist your customers to be more inclined to purchase from your site.

3. Offer Free Shipping

Shipping costs is another way to decrease your shopping cart abandonment. If you don’t charge shipping or handling cost from your customers, then your customers are more likely willing to purchase from your site. For example, if you give the shipping cost-free above some certain amount of price level, then it will make easier for your customers to purchase.

4. Enable a Guest Checkout Option

One of the best ways to reduce shopping cart abandonment is to provide a guest checkout option to your customers. When a customer orders an item from your shop, you will try to make it as simple as possible for them to do so. The guest checkout option will give your new customers to enter the checkout process without first logging or registering. 

In some checkout processes, you will observe, there is lots of information even commitment is needed from a customer to make the transaction which seems like a barrier. Moreover, it makes the process longer and complex.  

Enabling the guest checkout option on your e-commerce store helps your new customers to complete the checkout process quickly. It also make easier for your customer to buy what they want. Plus, You can also remind them at the end to register for an account after they have already made a payment which will increase your sales.

5. Accept Multiple Payment Methods

Do you provide the right payment options for your local and international customers? If you are running an e-commerce business, it is important for you to offer multiple payment options according to your customer’s needs. If you don’t give the options, some customers abandon your checkouts as they do not view the payment option.

6. Display Security Symbol on Checkout Page 

For the first time, Any shopper will be in much uncertainty when he transfers his credit card details. So, your checkout page must be built with a security badge. Adding a security badge(such as security logo, password encryption, and SSL certificate) will build trust and confidence in your shoppers and also decrease cart abandonment.

7. Send an Email Immediately After a Customer Abandons

If someone abandons their cart at the end of the checkout, you can use the retargeting strategy to get them back by sending email immediately. You can use an autoresponder email tracker to track and notify those cart abandoners to return your website and complete the purchase.

8. Optimize the Call to Action on Checkout Pages

As we all know Call to Action (CTA) is key for getting visitors to product pages and even inspiring them to purchase more. So you must optimize your Call to Action to increase your conversion. To optimize it, you must use the Call to Action in the right place and make it as strong and clear to encourage more visitors to purchase. For example, you may use relevant terms according to your product rather than using “buy now”, “try me”, “Add me” which will help your customers to much more likely to get the product.

9. Use Product Images in Your Shopping Cart 

Another way to reduce cart abandonment is to use more clear and thumbnail of the product images in the shopping cart. With these images, customers are actually viewing the real image as what they are going to purchase.

10. Be Clear About Delivery Charge

In many e-commerce stores you will find some hidden cost, fees, or surcharges when you try to purchase a product. Many customers abandon the cart after seeing the additional charges. The KISSmetrics data shows that almost one-third of all abandoned e-commerce shopping carts happen because of unexpected costs. This not only increases the shopping cart abandonment but also demolishes the customers’ trust in your service.

With this in mind, you must pay attention to the tax-inclusive price and delivery charge on your product page.  

11. Give Option To Save The Cart For Later

Almost 84% of online purchasers do research online before buying a product.They search similar products on the internet, compare the price and offers or discount and then purchase the product. So, for customers convenience, you can offer the option to save the cart and buy later from your website.With it you can lower the abandonment rates and also get customers satisfaction.

12. Offer A Money-back Guarantee

Another method to reduce cart abandonment is to provide a money-back guarantee or other assurances on your products. As from online business, customers only see the image of the product that they want to buy. So, providing the money-back guarantee reduces the customer’s hesitation and also increases Trust in the Buying Process.

13. Use a Clear Progress Indicator To Checkout Pages

The progress indicator or progress bar on the checkout page describes what the process was done by a customer and what have to do further to complete the purchase. This term helps your customers to understand the checkout process. Moreover, consumers will be more inspired when they reach the target of purchasing a product.

14. Identify Leaks In Your Conversion Funnels

For running an online business successfully, you have to optimize the conversion funnel of your business. To discover the funnel leaks, you can use a tool like Google Analytics where you can check your customer’s behavior toward your product.  Most business owners make assumptions about the customer’s behavior rather than a test. This will bring a huge conversion leak in your traffic. With this in mind, you have to be very conscious and target those pages that leak your sales and identify what improvements need to improve the situation.

15. Use Live Chat or Phone Support Options on the Checkout Page

Another major reason for reducing cart abandonment is the absence of customer support. Without it some customers have to leave your site before completing the purchase.

Taking it in mind, you can give full support to your users like offering live chat or phone support on the checkout page so that if any customer gets trouble on your checkout page, they can easily sort it out and also reduce abandonment.

Conclusion

In summary,  running a profitable business has become increasingly challenging in today’s generation. Almost all e-commerce stores face the cart abandonment problem. So, you must have to pay close attention to the strategy and techniques to decrease cart abandonment.

Hopefully, this article will help you to understand the ways of reducing cart abandonment. To track your e-commerce business performance you check our 10 important Ecommerce Metrics play a key role in your business strategy, result, and revenue. You may also ask any questions related to it in the comment or want us to write on some specific topics you have in your mind. To add more, you can check our complete e-commerce solution to track, control or manage your files easily.

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