8 Ways to Show Your Customers You Value Them

8 Ways to Show Your Customers You Value Them

Loyal customers always do free marketing and help you to get new customers by telling them about your business. But customers stay loyal to any business only when they feel valued. If your customers do not feel valued or appreciated, they will be unlikely to stay loyal or make referrals to your brand. Therefore, you need to value your customers and make them feel special.

It is not enough just to produce a perfect product and set a reasonable price for it. Customers have lots and lots of great options and that’s why they look for some additional value when making their choice.  A customer who doesn’t feel valued is likely to find someone else who they feel treats them adequately. It’s worth realizing that many other people can provide the same service you do, but if you cultivate an experience different from all other vendors, your customers will choose you again and again.

As a business, it’s your job to come up with creative ways to demonstrate value to consumers so their decision becomes that much easier. The best part is that making customers feel valued does not have to cost an arm and a leg, which is great for small businesses and entrepreneurs. In this article, we’ve outlined a few simple tricks you can use to show your value not just to new customers, but to your existing customers as well.

Say ‘Thank You’:

Thank your customer to feel them valued

Doing business is not only about bringing in new customers but also about keeping the existing ones loyal to your business. Express your appreciation toward your customers for doing business with you. Customers are now bombarded with never-ending generic efforts to get their attention loud promotions, endless emails, and spam are the norm. You can do that by simply sending them a ‘Thank You’ card. Handwrite the cards with an actual pen and send them by mail—with a stamp.

In the days of texting and social media, a handwritten note shows you are genuinely grateful to them for supporting your business and taking the time to show gratefulness. It is a small gesture of appreciation, but it goes a long way. Also, don’t forget to include your customer’s name when you thank them believe me it will make them feel more special.

Create a Loyalty Program:

With a loyalty program, you can thank your customers for their cooperation and loyalty to your brand and show how much you value them. Customer loyalty programs, wherein customers sign up to track their purchases and win awards based on their habits. The more people buy, the more awards they get. Those awards can be a small discount, exclusive deals, extra features, unique products, or ranking to a higher membership level.

A loyalty program is a great place to start your appreciation strategy as it allows you to collect customer information and data. If you set up a program like this, ensure collecting customer data is your only goal. Make sure the rules and guidelines for your program are clear. Show customers that you care about offering rewards, not just collecting their information.

Ask For Feedback:

Value your customer's feedback

Everyone feels valuable being asked for their opinion. Usually, customers are always ready to give you their feedback, suggestions, and ideas. All you need to do is ask them. One of the best ways to show customers that you are grateful for their business is by asking them if they got everything they needed from your product or service or if they have any suggestions and ideas for your future product or service. Following up with customers once they’ve done business with you shows them that you care. But be sure to make it clear to them that you’re asking for feedback because their feedback is valuable to you.

Listen to Feedback:

The only people who know your business better than you are your customers. Sometimes they can even know it better, especially when it comes to finding improvements that could be made to your products or services. Customers’ feedback helps you understand what users think of your brand, giving you an opportunity to enhance your offerings and build bridges with customers. For example, you can thank them for sharing their positive experiences, help in case they have some difficulties, and share improvements in areas that concern respondents.

Just ask and listen to whatever it is they have to say. Then you can decide whether it’s valid, or if you should take it with a grain of salt. Plus, as well as receiving ideas and feedback that you can use to improve your business, you show customers you value their insights. Be ready to make changes based on the feedback you receive and let your customers know when you implement them. They’ll be stoked to have played a part in the evolution of your product or service. If they take the time to provide you with feedback, it’s your responsibility to take their advice to heart.

When you update your product or service according to your customer’s needs, you will be a more successful business. Listening to your customer allows you to, make them feel that you heard them and you care enough to incorporate their feedback into what you produce.

Use CRM to Make VIP List:

Make a VIP list

Although every client and customer are kings you need to treat them that way. But having a VIP list is a must for every business in order to thank the customers who do the most business with you. Take advantage of the CRM tools and create a VIP list of customers who are very loyal to you and do a lot of business with you. You could host a special sale just for them, host an event just for them, or open your business during off-hours for a special VIP event. In this way, your customers feel valued and will stay loyal to your business.

Take a Personal Interest:

To improve your relations and ensures your customer keep coming back, remember their birthday or anniversary days. In order to make your clients feel like they are special, you have to do something special on their special days as well. Congratulate them on time and do anything that makes your business top-notch and extra special because your customers deserve it.

Remember, everyone loves getting gifts. You can send them a hand-written card or small gift or a discount code sent to their email inbox with a message. This will not only help you to increase your sales, but it also makes them feel like you value them and their business.

Give the Recognition They Deserve:

Give them shoutout

Everyone likes to be recognized for their contributions; your customers are no different. Any time a customer leaves a review for you, they’re doing you a huge favor. You should reward them for that. Giving your customers a shout-out on social media is a super quick way to acknowledge what folks are doing with or saying about your business. It brings a lot of attention to your brand, as people would flock to a company that cares so much about them. The digital platform is a great place to show customer appreciation. Highlight your top customers by sharing their names on your social accounts, and thank customers by sharing their feedback. It not only makes your present customers happy but also drives more customers because it works as social proof.

Host an Appreciation Day Event:

Host an appreciation day event to show customers how much you value their business. You can feature notable customer stories, run giveaways, and host in-person or virtual event days. It will be the ultimate thank you to your customers who helped you to grow. Also, this type of appreciation day can be an ideal time to run referral programs to draw in new customers and a special discount for returning ones.


The existence of your business depends on nothing but your customers. They are the backbone of any business. No business can sustain itself without customers, so every business owner’s first priority should be customer satisfaction. And that satisfaction comes when you show that they are valuable assets to you.

I Hope, above mentioned tactics, will help you to show them how valuable they are to you. Trust me; those little efforts will make a huge difference in your business and keep you ahead of your competitors.

Let us know if you have more tactics that you follow to make customers feel valued. We appreciate further comments, support, or suggestions!

Also to find helpful articles, visit our Blog page, subscribe to our YouTube channel, and follow our Facebook page.

Leave a Reply