All You Need To Know About WordPress Privacy Policy Page

All You Need To Know About WordPress Privacy Policy Page

If you are running an online company or blogging platform, nowadays all website owners gather confidential info from their users in order to meet them more closely. For this purpose, adding a privacy policy page is required on your WordPress website.

Now, the issue is that most novices do not know how to build a legal privacy policy page on their site, sometimes they don’t know why it’s so necessary for a website.

Taking this in mind, in this article, we will describe what is a privacy policy page, what should be included on it, and lastly how you can add this page on your WordPress Website.

So, lets begin!

What’s a Privacy Policy?

A Privacy Policy is a legal statement outlining the collection and using the purpose of the information that exists between a business and its website visitors. Basically, it tells the visitors what you are doing with their personal information such as name, email address. phone number, shipping address, payment details, etc.

It is a key aspect of any online business. With the well written Privacy Policy, it helps to build trust between you and your users and also protects your business from legal issues.

Why Do You Need A Privacy Policy Page On Your Website?

In your WordPress website, sometimes you need your user information for marketing purposes or tracking business success. Some common ways we include here when your website collects user information. These are-

  • Taking the user’s name and email address in the comment forms.
  • Using Google Analytics for tracking site performance.
  • If you are using an Advertising platform like Google Adsense, Facebook pixel, or any ad platform which tracks users.
  • Doing email marketing through their email id
  • Allowing comment section on your website
  • In one word, if your business or website needs user information then you must add this page with no doubt.

No, let’s know the privacy policy laws.

Well, there are two laws applied on every WordPress website: The General Data Protection Regulation (GDPR) of the European Union (EU) and the California Online Privacy Protection Act (CalOPPA).

What Should Include In That Page?

Basically, a policy page should include everything you collect from your users information.

A simple WordPress privacy policy page should include the following informations as,

  • Details about your website’s data you collect from your users when they visit your site.
  • The method which is used to take the user’s data such as signup, comment section, contact form, users cookies, etc.
  • If your website uses a third-party advertising platform such as Google Adsense, Facebook pixel to track users then you have to mention this on the policy page.
  • Describe why you collect that information like for which purpose you will use them.
  • Information of how users can disable these cookies which provide access to opt-out pages on your website and also advertiser platform
  • Lastly, your contact details if users have any queries or questions about your site.

Now, the Good news is WordPress itself comes with a basic privacy policy generator that you can use on your website.

How To Create A Privacy Policy Page On WordPress?

There are lots of ways you can use on WordPress to create a privacy policy page on your site.Like you can use WordPress built-in Privacy policy or can use plugin or any third party tool

Here we will describe how you can add the built in privacy policy of WordPress on your website.

  1. Firstly go to your admin dashboard and the Settings ► Privacy.
wordpress privacy policy settings
  1. Next In the Privacy Settings tab, you can change your Privacy policy page through select an existing template or click the Create new page to create a new policy page.
  2. Now if you click on the existing template, you can still edit the page as your business needs through the Edit option.
edit privacy policy page
  1. After editing, click on the Publish button to save all the changes you have done.

Add the Privacy Policy Page On Your Site

Almost all the websites add their Privacy Policy page link in the footer or sidebar section on their website. To do that, 

  • At first, You need to go to Appearance ►Menus 

Now you need to click on the “create a new menu” from the top of the Menus page. 

add privacy policy

Next, provide a name for your navigation menu on the Menu Structure section and click Create Menu

then go to the left column and select that Page and click on the Add to Menu option. Here you can also arrange your menu item according to your needs. For more details, you can read our article about WordPress Menu/Navigation.

create the privacy policy as menu

Once you have done,click on the Save Menu to save your changes.

Now, if you display the privacy page on the footer or sidebar then go to Appearance  ► Widgets. Then, add the ‘Navigation Menu’ widget to your footer or sidebar area.

add the navigation menu on footer

After, click on the save button to save your changes.

set the menu on footer

That’s it. Now, the privacy page displays successfully on your website.

Privacy Policy


Your transparency depends on your business success. A simple and transparent privacy policy of your site not only helps to interact with your visitors but also strengthen your site’s reputation.

Hopefully, this article will help you to understand everything about WordPress Privacy Policy. To learn more about WordPress, you may check our WordPress Tips and How-To’s to know more about WordPress.

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