Translate words from templates

I use WPML, and would like to translate words from templates, like:

<div class=”row”>
<div class=”col-md-12″>
<table class=”table table-bordered”>
<tbody>
<tr><td><b>Author</b></td><td>[wpdm_acf-Software-Author]</td></tr>
<tr><td><b>Download</b></td><td>[download_count]</td></tr>
<tr><td><b>File Size</b></td><td>[file_size]</td></tr>
<tr><td><b>License</b></td><td>[wpdm_acf-Software-License]</td></tr>
<tr><td><b>Operating System</b></td><td>[wpdm_acf-Software-OS]</td></tr>
<tr><td><b>Tags</b></td><td>[tags]</td></tr>
</tbody>
</table>
</div>
<div class=”col-md-12″>
<br />
<div class=”panel panel-default”>
<div class=”panel-heading”><b>Download</b></div>
[file_list]
</div>
</div>
</div>

Is it plain HTML, or does it accept PHP code?
Any idea?

Cloning is fine, thanks for the idea 🙂

Well, not applicable to this plugin is kinda non-sense, or you should remove it from the features page:

“Multi-langauge (sic) Support
Completely translation ready and supports all major multi-language plugins”

Regards,