Under new GDPR, double opt-in as well as positive consent that they want to be emailed is an absolute requirement.
This is how it needs to be done:
* Provide a checkbox that says they want to subscribe. It has to be default not checked.
* Send an email opt-in that requires them to confirm subscription
* According to GDPR, “soft opt-ins” are not allowed. Which means you can’t opt them in, or even send them an opt-in email if they don’t want to, and you can’t require email to download.
* This means that if they DON’T check the box to subscribe, you must still allow the download, even if they didn’t provide an email address
See examples here:
* https://litmus.com/blog/5-things-you-must-know-about-email-consent-under-gdpr
From the above link “If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given. Signing up for emails is optional—you can always download the ebook without subscribing to our emails.”
* https://www.pactsafe.com/blog/the-gdpr-and-email-marketing-dont-rely-on-double-opt-in-to-track-consent
From the above link: “You should be collecting and tracking consent the moment a person subscribes to your emails. The most familiar way to do this is with a click-through or clickwrap agreement. Click-through agreements are those little tick boxes you’ve seen to accept privacy policies and terms of use when you sign up for almost any service online:”
This means you need an additional checkbox that says the party consents to the collection of data and has read the linked privacy agreement.
YES this is a massive pain in the ass. But the fines for non-compliance are gigantic.
Furthermore, we use the YMLP mailer and want to integrate that with WP DownloadManager but it looks like that’s not supported. How can we integrate our mailer so that when they check the checkbox that says they want to subscribe, it goes to the YMLP subscription manager to send the opt-in message, not to
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